Shenzhen SEO Conference

East Meets WestINSEOINShenzhen

China's largest international SEO event. 5 days of English-only talks, city tours, masterminds, and connections you don't make on LinkedIn.

September 14–18, 2026The St. Regis Shenzhen
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Gary Illyes

“Don't panic. Things change. They always do. Figure it out.”

Gary IllyesSearch Relations, Google | 2025 Keynote Speaker
600
SEATS
40+
SPEAKERS
30+
COUNTRIES
5
DAYS
WHAT IS SZSEO?

The Story Behind
The Bridge

JP Zhang, Founder of Shenzhen SEO Conference

In 2019, I hosted a half-day SEO event in Shenzhen for 300 people, featuring international speakers like Aleyda Solis. It worked, but then the world paused.

When we returned in 2025, the scale shifted: 4 days, 500 attendees, and a full English track on stage. 35% of the room flew in from overseas.

For the first time in my 16-year SEO career, I saw Western SEO entrepreneurs and professionals sitting directly beside peers from China, Japan, and South Korea.

More importantly, they actually started working together. Seeing that bridge finally built between East and West has been the highlight of my career.

That is why we are back for 2026. We are moving to a larger venue for 600 people, but the filter remains the same: no fluff, just practitioners who have done the work.

See you in Shenzhen!

JP Zhang
JP/John Zhang
Founder, Shenzhen SEO Conference
Watch the 2025 Recap
WHO IS THIS FOR

Two Audiences, One Room

International Attendees

Agency founders, fractional SEO/growth advisors, in-house marketers from global martech, and content creators.

  • China Entry & Strategy: Skip the 6-month consultant hunt. Meet customers, partners, and talent you won't find online.
  • China Search & AI Ecosystem: Adapt your marketing strategy for China with actionable insights on Baidu, WeChat, and Douyin.
  • Discover Shenzhen: Explore the "Silicon Valley of Hardware" and see how it grew from a village to a global tech city in 40 years.
  • Not For: Anyone holding outdated stereotypes of China, non-English speakers, or those without a genuine desire to explore.
WHY SHENZHEN

Come Expecting The Unknown

Most conferences ask you to fly to a city you've already been to. This one doesn't.

Shenzhen is the fastest-moving city on earth that most Westerners have never set foot in. 18 million people. Average age 32.

More patents filed here than anywhere else in China. Tencent, DJI, Huawei, BYD — all within a 30-minute drive.

VISIT SHENZHEN

Silicon Valley of hardware

Huaqiangbei — the electronics district where a hardware startup prototypes a product in a week, not a year.

1 hour from Hong Kong

High-speed rail from HK. Visa-free for 54+ passports.

Ancient Walls Next To Glass Towers

1,700-year-old Ming Dynasty gates at Nantou. Sub-tropical beaches at Dapeng. Mangrove wetlands inside the city limits.

Your budget goes twice as far

5-star hotels for less than a 3-star in London or New York.

WHO'S SPEAKING

On Stage: Practitioners,Not Theorists.

Every speaker has shipped real work. No theorists. No fluff.

  • Lily Ray
    US
    Lily Ray
    VP of SEO Strategy & Research, Amsive
  • Gary Illyes
    CH
    Gary Illyes
    Analyst, Google Search
  • Eli Schwartz
    US
    Eli Schwartz
    Author, Product-Led SEO
  • Lars Lofgren
    US
    Lars Lofgren
    Fractional VP of Marketing
  • Bernard Huang
    US
    Bernard Huang
    Co-founder, Clearscope
  • Nick Drewe
    AU
    Nick Drewe
    Founder & CEO, Wethrift
  • Megan Gougeon
    CA
    Megan Gougeon
    Founder, Portable Professional
  • Doug Pierce
    US
    Doug Pierce
    Founder, Cogney
  • Victor Huynh
    US
    Victor Huynh
    CEO & Head of Digital Strategy, Ready Artwork
  • Jonathan Kiekbusch
    UK · DE
    Jonathan Kiekbusch
    Founder, SwishDM
  • Owain Lloyd-Williams
    UK
    Owain Lloyd-Williams
    Independent SEO Consultant
  • Loki Yan
    AU · CN
    Loki Yan
    Co-founder, First Optimise (壹优化)
SEE ALL SPEAKERS
WHAT'S THE AGENDA

Five Days, Pick Your Depth

Side Events

Sat (Sep 12) + Sun (Sep 13) Afternoons

Two free side events open to everyone — no conference ticket required. Details TBD.

  • DAY 1
    MONDAY, SEP 14
    Workshops & City Tours

    Hands-on in the morning. Shenzhen's tech districts in the afternoon.

    Deluxe + VIP
  • DAY 2
    TUESDAY, SEP 15
    SEO Masterminds

    6–7 people per table. One expert at each. Bring your real problems.

    Deluxe + VIP
  • DAY 3
    WEDNESDAY, SEP 16
    Main Conference

    2 Keynotes. 6 Field Talks. 9 Lightning Talks. Opening party at night.

    Standard
  • DAY 4
    THURSDAY, SEP 17
    Main Conference

    2 Keynotes. 6 Field Talks. 9 Lightning Talks. Closing party.

    Standard
  • DAY 5
    FRIDAY, SEP 18
    VIP Networking(Includes one night stay)

    Different hotel. Smaller group. Where the real deals get made.

    VIP only
HOW MUCH IS IT

Get Tickets

One night at The St. Regis costs more than a Standard ticket. You get 5 days, every meal, and two parties.

Standard
$570$600
For SEO Practitioners
  • Main conference, Days 3–4
  • Breakfast, lunch, dinner, coffee
  • Opening + closing parties
Buy Standard Ticket
Most popular
Deluxe
$855$900
For marketing directors and agency leads
  • Everything in Standard
  • Workshops + SEO Masterminds, Days 1–2
  • Front-row seating
Buy Deluxe Ticket
VIP
$1,710$1,800
For executives and founders
  • Everything in Deluxe
  • Day 5 VIP networking at MGM
  • One night stay at MGM included
Buy VIP Ticket
100% Full Refund Policy

Get a complete refund if you cancel 30 days or more before the conference starts. Risk-free ticket purchase with peace of mind.

WHERE IS THE EVENT HAPPENING

Two Venues. Both Picked On Purpose.

We personally vetted 29 five-star hotels. These two are what good looks like.

The St. Regis Shenzhen
Main Conference Venue

The St. Regis Shenzhen

Days 1–4

The tallest hotel in Shenzhen. Panoramic views of the bay from the 80th-floor sky lobby. Professionally built for international conferences. 20–25% discounted room rates for attendees.

Why this one

It's what a 5-star conference venue looks like when the city has unlimited ambition.

5016 Shennan E Rd, Luohu District, Shenzhen
MGM Shenzhen
VIP Networking Venue

MGM Shenzhen

Day 5 VIP Networking

An intimate setting away from the main conference. Smaller room. Deeper conversations. One night included with your VIP ticket.

Why this one

The St. Regis gets you the main stage. MGM gets you the after-hours. Two venues, two registers — one public-facing and stage-lit, one private and close-in.

33 Yanmei Rd, Yantian District, Shenzhen
WHAT DID THE PREVIOUS ATTENDEES SAY

What 2025 Attendees Told Us.

The best conference I'd ever attended in terms of clear business ROI…and we should have tapped this market years ago.
Mike Dee
Mike Dee
YouTube creator with over 1 million subscribers
“Absolutely top-notch.” — on the organisation of the 2025 event.
Mads Singers
Mads Singers
Management Coach & Business Consultant
There are very few opportunities for Western and Chinese to get together in one room in real life. It’s very unique.
Zack Franklin
Zack Franklin
SEO agency owner, 9 years living in Shenzhen
FAQ

Real Questions. Direct Answers.

How many attendees? Who shows up?
We are expecting 600 people. 300+ from China (in-house SEO and marketing leaders from global-market brands). 200+ international (agencies, Martech, fractional SEO consultants).
What language are the sessions in?
Sessions on Days 1–5 are 100% English. Simultaneous English-to-Mandarin translation is provided on Days 3 and 4. Please note that some pre-conference Side Event sessions may be conducted in Chinese.
Is the content Western SEO or China SEO?
Both. The agenda is strategically weighted: 90% focuses on Western/International SEO, while 10% covers the specific search and internet ecosystems within China.
Is this for SEO beginners?
Not really. The content is tailored for intermediate to advanced SEO practitioners. However, we welcome in-house marketing directors and growth managers who focus on high-level marketing strategy rather than SEO execution.
Refund policy.
Full refunds are available until 30 days before the conference. Within 30 days, refunds are generally not issued except in exceptional circumstances.
Can I transfer my ticket?
No. Tickets are non-transferable, and IDs will be verified at registration. If you are unable to attend, please contact our support team to discuss refund options.
Do I need a visa?
Citizens of 54+ countries currently enjoy visa-free entry for up to 30 days. Passport holders from some countries (including the USA) are eligible for 10-day free transit. If neither applies, you will need a tourist or business visa.
Can you send me a business invitation letter for the visa?
Yes. Tick the box on the contact form or email us — we’ll send a signed invitation letter within 3 business days.
Conference hotel rates.
St. Regis Shenzhen offers a 20–25% discount on standard rates for confirmed attendees. Visit the special booking link here.
Slides and session recordings?
Available presentation slides will be shared post-event. We do not provide session recordings, and on-site recording by attendees is strictly prohibited.
Dress code?
Smart casual. The opening party is a touch dressier. Bring layers — Shenzhen is warm in September but the venues run cold.

One Room. Five Days.September.

If the question is whether Shenzhen is worth the trip — the answer is yes.

If the question is whether you should wait for 2027 — the answer is no. Seats cap at 600.

GET TICKETS TODAY
2026 PARTNERS

Our Sponsors

Thank you to the sponsors who made this event possible.

BECOME A 2026 SPONSOR
CONTACT

Questions?

Tickets, invitation letters, inquiries — we read everything.