Five days. Pick your depth.
2 days of pre-conference events, plus 5 days of city tours, SEO masterminds, main stage talks, and VIP networking. Filter the schedule by your ticket tier.
Pre-Conference Side Events
Two afternoon side events before the conference starts. Free and open to anyone. No conference ticket required.
- Tanya Van Gastel: Winning AI Search: A 4-Step Guide for Chinese Companies
- Mudi Elsaid: AI Partner Discovery: Finding Qualified Affiliates & Influencers at Scale
- Jacky Lin: From AI Tools to B2B Growth Systems: Building Workflows That Actually Run
- Sacha Fournier: Winning in the West: Agentic Digital PR for Chinese Brands
- Vinayak Gupta & Sharoz Dawa: Build Your AI Workforce: a 24/7 Multi-agent Chief of Staff
- Jamie I.F.: How Chinese Brands Can Use Affiliates & Influencers To Grow AI Visibility & Revenue in USA
- Tori Long: S.P.A.C.E.: A Five-Dimension Framework for Exporters Who've Hit a Growth Ceiling
- Ilman Akbar: How to Talk So the C-Suites Will Listen: Lessons Learned from Teaching & Implementing SEO for 12+ Years
- Jabez Reuben: Dominating LLMs, AiO & Google Rankings with Consensus
Pre-event Speaker Dinner
Conference Events
The five working days of the conference. Sessions are tagged by ticket tier; use the filter above to narrow the view to what you have access to.
City Tours &
Workshops
Kick off the week at your own pace with workshops (tailored for Chinese attendees) or city tours (curated for international attendees). You can mix, match, and choose whichever exclusive experiences that best fit your schedule.
- 09:00 – 12:00Morning ToursDetailed itineraries coming soon
- 12:30 – 14:00LunchServed at the conference hotel
- 14:30 – 17:30Afternoon ToursDetailed itineraries coming soon
- 18:00 – 19:30Networking DinnerServed at the conference hotel
- 19:30 – 22:00Night ToursDetailed itineraries coming soon
Note: We are also designing curated full-day tour options. Complete details and itinerary choices for all tracks will be announced soon.
SEO Mastermind
Connect with SEO professionals for a full day of peer-to-peer networking. Solve your biggest growth challenges and elevate your strategy. Mastermind groups are available in both English and Mandarin.
- 10:00 – 10:30Mastermind Rules & On-site Grouping
- 10:30 – 12:30Morning Mastermind Sessions
- 12:30 – 14:00Lunch Break
- 14:00 – 17:00Afternoon Mastermind Sessions
- 19:00 – 21:00Networking Dinner
How Groups Are Formed: Groups are limited to 6–7 attendees and paired using a custom AI matching system based on your on-site survey.
Important: Because dynamic AI grouping takes place during the first 30 minutes, punctuality is highly recommended to ensure your optimal placement.
Main
Conference
The main stage opens.
- MorningKeynotes, Field Talks & Lightning TalksJP Zhang: Opening RemarksKeynotes (40 mins each)
- Gary Illyes: Don't Panic. Search is Always Changing
- Lily Ray: How to Do GEO Without Destroying Your SEO: How Google is Cracking Down on GEO Spam
Field Talks (20 mins each)- Doug Pierce: Ranked Nowhere: The International SEO Mistakes of China's Biggest Global Brands
Lightning Talks (8 mins each)- Begum Kaya: Pace Yourself: Staying Sharp When Everything Is Changing
- Sam Penny: SEO is Marketing: A Proven Framework to See the Big Picture & Unlock Growth
- Jonathan Kiekbusch: TBD
- LunchBuffet Lunch
- AfternoonKeynotes, Field Talks & Lightning TalksKeynote (40 minutes)
- Bernard Huang: AI Visibility Is Not SEO (And Pretending It Is Will Cost You)
Field Talks (20 mins each)- Sebastien Edgar: Revenue-First SEO: Connecting Organic, Paid, Campaigns & CRO Into One Growth Engine
- Victor Huynh: You Don't Have a B2B SEO Problem. You Have a Website Problem
- Nik Ranger: The Invisible Penalty: Detecting and Recovering from Algorithmic Suppression
- Loki Yan: An Actionable Deep Dive into E-E-A-T
- Max Kuch: From 6-Figure/Month Affiliate SEO to AI Solopreneur: Why I Switched Tracks and What I Learned
Lightning Talks (8 mins each)- Divya Jain: Build an Audience, Not Just Traffic: Rethinking Organic ROI
- Max Hobbs: How a Cartoon Lion Changed Our Brand Forever
- Tom Qiao: The Power of Compounding - Why Every Business Needs A/B Testing
- Gabriele Kahlout: Detecting Google Updates Without Third-Party Tools: An Analytical Approach
- Mayi: We Posted 3,000 Times on Reddit: Here's Exactly Why Only Some of Them Rank
- Apurva Bose: TBD
- Killian Kostiha: TBD
- EveningOpening PartyLight dinner included
Main
Conference
Day two of the main stage. Same format as Day 3. More speakers. Closing party.
- MorningKeynotes, Field Talks & Lightning TalksKeynotes (40 mins each)
- Eli Schwartz: The 3 Pillars of AEO
- Sasha Gusain: Radical Localisation: How Canva Blends Product, Brand, and Local Growth for Global Scale
Field Talks (20 mins each)- Joshua Blyskal: The New Citation Economy: How ChatGPT, Google AI Mode, and Claude Pick Sources
Lightning Talks (8 mins each)- Jine Wu: SEO is a Product Outcome, Not an SEO Outcome
- David Carrasco: The Validation Gap: Why SEO Doesn't End When the User Clicks
- Tupa Lee: Ecommerce SEO Growth Roadmap: 10x Organic Traffic with Product-led Content & Community Backlinks
- Roger Yin: TBD
- LunchBuffet Lunch
- AfternoonKeynotes, Field Talks & Lightning TalksKeynotes (40 mins each)
- Lars Lofgren: Narrative Manipulation: When Google, Reddit, and LLMs Become Weapons and How to Fight Back
Field Talks (20 mins each)- Kun Tang: Cracking the China GEO Code: What DeepSeek, Doubao, and Yuanbao Really Cite
- Christina Song / Jiyoung Lee: Expand into Korea with Search: From Naver to AI
- Mao Kawana & Polina Kogan: The Unwritten Rules of Japanese SEO: From Search Behavior to Business Culture
- Owain Lloyd-Williams: How to Get SEO Moving Inside Large Organisations
- Nick Drew: What Happens When SEO Stops Working: Lessons from Gaining and Losing 80 Million Visitors
Lightning Talks (8 mins each)- Andrea Abbondanza: Winning Italy: An AI Search Case Study for Chinese Brands
- Konstantin Sadekov: B2B SaaS Case Study: How Strategic Link Building Drives LLM Visibility
- Jodie Chan: Decoding China Web Performance for Marketers
- Helen Han: Automating Technical SEO: GROQ, Sanity CMS & Hreflang Management at Scale
- Wasin Mekkit: AI Search Can't Render Your JavaScript-Heavy Website? SEO Can Fix That
- Ben Fang: AI Is Making B2B Trust Harder: How Embedded Video Turns SEO Pages into Proof Pages
- Johann Sathianathen: AI Agents for SEO: Automating Backlinks, Content, and 24/7 Optimization with Real Data
- Henry Dalziel: TBD
JP Zhang: Closing Remarks - EveningClosing PartyLight dinner included
VIP Networking
Different venue. Different register. This is where the actual deals get signed.
~100 people: VIP ticket holders, speakers, sponsors. Includes 1 night at MGM and all meals.
- VenueMGM Shenzhen, Yantian DistrictGroup size - ~100 people (VIP ticket holders, speakers, sponsors)Included - 1 night stay at MGM, all meals, curated networking activities
- 12:00 PM – 3:00 PMThe Transition, Lunch & Check-InLuxury coach transfer from The St. Regis to MGM Shenzhen (lunch provided), followed by check-in and local welcome tea.
- 3:00 PM – 6:00 PMThe Strategic Exchange (Indoor)A high-energy, structured afternoon featuring expert talks and panels, with three rounds of speed roundtable networking.
- 6:00 PM – 9:30 PMThe Beachfront Gala (MGM Lawn)Sunset cocktail hour with professional beachside portrait photography, followed by a curated, premium VIP dinner by the ocean.
Your agenda,on your phone.
Every session, speaker, and attendee in one app. Build your personal schedule, message other attendees, find the room, view your ticket QR.
Live by August 2026. Every ticket holder gets access automatically.
- 09:30Keynote · Gary Illyes
- 10:30Field talk · Lily Ray
- 12:30Lunch buffet
- 14:00Lightning · 6 talks
- 19:30Rooftop opening party
See the tier. Get the ticket.
Standard gets you main stage. Deluxe adds workshops + masterminds. VIP adds Day 5.
Get Tickets Today